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Link Exchanges
One of the most valuable options available for an affiliate starting a new website is link exchanges, and the best thing is that it is free. 100% completely free. All it requires is a little work.

Let me at first clarify that link exchanges won’t directly bring you visitors to the website. Sure, someone may see your “Build a poker bankroll – for free!” description, and be enticed enough to click, but for the majority of link exchanges that you will be doing, it is highly unlikely. Instead of directly bringing visitors to your website, we will be utilizing link exchanges to get higher search engine rankings. No-one knows for sure how the Google, MSN, Yahoo etc. algorythms actually work, however there are a few tried and proven methods that will work time after time, and it’s a case of breaking it down as simple as possible.

This is how link exchanges work. When you have other websites linking to you, search engines take notice. Think about it; if you have two pages exactly the same, same exact content and everything else, but one has 1000 webpages linking to it while another only has 20, which page will the search engines see as the more important? Obviously, the one with 1000 links.

This is also where Google PageRank, hereafter referred to as PR, comes into play. So the friendly GoogleBot is analyzing your site; it checks out all the content, and then it decides to see what other websites link to you. It finds 30 links with a PR of 0. What does that mean? To go back to the electronic store analogy, it means that you have people on the street, newcomers to the city whose opinions are a dime a dozen, saying that they like your store. Now, if you have 30 links where the sites have PR, generally 1 and higher, now Google is thinking “Hey, these websites that have been around a long time are recommending this site; It must be good.” and this can give you a boost up the rankings, and conversely help you get that crucial pagerank, or out of the Google Sandbox.

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